B.S. MUCHNIK — THE FOUNDER OF THE PSYCHO-STYLISTIC THEORY OF WRITTEN COMMUNICATION
Abstract and keywords
Abstract (English):
The article provides an account of the career and principal results of B.S. Muchnik, a founder of the modern practical stylistics and the theory of editing. It gives a summary of the psycho-stylistic theory of written communication, which was proposed by Muchnik on the basis of a large-scale experimental study that utilised objective psychological methods developed by him. It then focuses on the practical importance of the theory, on the basis of which a series of methodological papers and textbooks have been published by Muchnik. The article further addresses the originality and considerable analytic and instructive power of the communicative logic of text which, as convincingly argued by Muchnik, should be taught both at school and at the university level.

Keywords:
B.S. Muchnik, theory of written communication, psychological stylistics, initial perception of text, semantic contradiction, communicative logic flaws.
Text

Работы Бениамина Семеновича Мучника хорошо известны отечественному читателю. Без ссылки на них сегодня не обходится ни одно учебное пособие по практической стилистике и литературному редактированию [3; 19; 22–24 и др.].

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