The paper shows the main signs of the company's recognition, the relevance of which is quite obvious in the formation of the employer's brand, and is presented by the high rate of development of modern markets with growing competition on the example of the mining enterprise PJSC Priargunsky Industrial Mining and Chemical Association. The company's tactics, aimed at attracting, developing and promoting personnel, is a key element not only of the management system, but of the entire positioning and foreign policy of the company in the labor market.
company brand, HR branding, professional conditions, company recognition, personnel development directions
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