NEUROMARKETING IS A MODERN TOOL FOR INFLUENCING CONSUMERS
Journal: SCIENTIFIC PAPERS COLLECTION OF THE ANGARSK STATE TECHNICAL UNIVERSITY
Volume 2021 № 1
, 2021
Rubrics: HUMANITARIAN SCIENCES
Authors:
1.
Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»
employee
employee
Type:
Article
Pages:
from 284
to 288
Status:
Published
Received:
05.07.2021
Accepted:
08.01.2023
Published:
05.07.2021
Subject area:
GRNTI 00.77 Математическое моделирование в общественных и гуманитарных науках
Language:
Russian
Keywords:
marketing, neuromarketing, eye tracking, visual channel, audio channel, aromamarketing, tactile chan-nel.
Abstract (English):
The article consideres the essence of the concept of "neuromarketing" as one of the effective direc-tions of marketing activity. Its main methods are revealed, as well as the advantages and disad-vantages of using it in the commercial activities of organizations. The channels of perception of mar-keting information by consumers are described and examples of their practical application are given.
The article consideres the essence of the concept of "neuromarketing" as one of the effective direc-tions of marketing activity. Its main methods are revealed, as well as the advantages and disad-vantages of using it in the commercial activities of organizations. The channels of perception of mar-keting information by consumers are described and examples of their practical application are given.
Keywords:
marketing, neuromarketing, eye tracking, visual channel, audio channel, aromamarketing, tactile chan-nel.
marketing, neuromarketing, eye tracking, visual channel, audio channel, aromamarketing, tactile chan-nel.
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