Pragmatic ways of addressing in the texts of magazines for children

Dar&#039;ya Chernova; Anna Smirnova

doi:doi:

UDC 8 UDC 81 UDC 80

Pragmatic ways of addressing in the texts of magazines for children

Published в The Journal of Philological Studies · Volume 8, Issue 1, 2023 · Pages 49–54 · Rubrics: Media communications and journalism

Received: 21.12.2022 Accepted: 27.02.2023 Published: 27.02.2023

Authors

Dar'ya Chernova ¹ · Anna Smirnova ²

1 Kemerovo State University
from 01.01.2020 until now Kemerovo, Kemerovo, Russian Federation

2 Kemerovo State University (Department of Romano-Germanic Philology, Associate Professor)
Kemerovo, Russian Federation

ABSTRACT

This article discusses the pragmalinguistic ways of addressing found in the children's magazine «Schrumdirum». Addressing is considered as a communicative technique that establishes a connection with the addressee. Using the example of this children's magazine, the methods of addressing verbalized at the language level (the use of deictic pronouns wir, du; direct questions; imperative constructions; metatext) and at the level of visual representation of the text (background, picture, photo, font, colors) are revealed. In addition, indirect methods of addressing (exclamation sentences, the presence of a child character, the use of so-called "children's" vocabulary, simple sentences at the syntax level) are revealed in the work.

KEYWORDS

addressing pragmatics creolized text addressee linguistic means of addressing visual means of information transmission

Information References

Authors:

1. Kemerovo State University
from 01.01.2020 until now
Kemerovo, Kemerovo, Russian Federation

2. Kemerovo State University (Department of Romano-Germanic Philology, Associate Professor)

Kemerovo, Russian Federation

Type:

Article

Pages:

from 49 to 54

Status:

Published

Subject area:

UDC 8
UDC 81
UDC 80

Language:

Russian

Keywords:

addressing, pragmatics, creolized text, addressee, linguistic means of addressing, visual means of information transmission

References

1. Peshkovsky A.M. Russian syntax in scientific coverage. - M. : Languages of Slavic culture, 2001. - 544 p.

2. Vezhbitskaya A. Metatext in the text. / A. Vezhbitskaya / / New in foreign linguistics. Issue 8. Linguistics of the text. - M., 1978. pp. 402-421.

3. Sorokin Yu. A., Tarasov E. F. Creolized texts and their communicative function. / Yu.A. Sorokin, E.F. Tarasov / /Optimization of speech impact. - M.: Institute of Linguistics of the Russian Academy of Sciences, 1990. pp. 180-186.

4. Smirnova A.G. Linguistic and pragmatic characteristics of the German advertising text with gender objectification of its addressee : abstract of the dissertation for the degree of Candidate of Philological Sciences, Barnaul, 2004. p. 19.

5. Smirnova E.O. Research of age-related addressing of cartoons. / Smirnova E.O., Sokolova M.V., Matushkina N.Yu., Smirnova S.Yu. / / Cultural and Historical Psychology, 2014. - Vol. 10. No. 4. pp. 27-36.

6. Kormilitsyna M.A. Rhetorical organizations of speech (addressing of speech) / / Good speech / O. B. Sirotinina, N. I. Kuznetsova, E. V. Dzyakovich et al.; edited by M. A. Kormilitsyna and O. B. Sirotinina. Saratov, 2001. p. 214.

7. Yule G. Pragmatics. - Oxford, 1996.

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