MARKETING RESEARCH CONSUMER PERFORMANCE FOOD
Authors:
Type:
Article
Pages:
from 132
to 138
Status:
Published
Received:
18.06.2015
Accepted:
28.03.2017
Published:
27.03.2015
Language:
Russian
Keywords:
marketing research, consumers of food products, consumer groups, segmentation criteria
Abstract (English):
The main issue facing now is to find out who gets the consumers of their products. Possessing such information, the company can focus its activities on track and achieve maximum understanding with his clientele. In this regard, the article is devoted to studying the effect of different segmentation criteria for the behavior of consumers of food products.
The main issue facing now is to find out who gets the consumers of their products. Possessing such information, the company can focus its activities on track and achieve maximum understanding with his clientele. In this regard, the article is devoted to studying the effect of different segmentation criteria for the behavior of consumers of food products.
Keywords:
marketing research, consumers of food products, consumer groups, segmentation criteria
marketing research, consumers of food products, consumer groups, segmentation criteria
1. Metodika segmentatsii potrebitel´skogo rynka «s nulya» [Elektronnyy resurs]. – Rezhim dostupa: http://powerbranding.ru/segmentirovanie/potrebitelskii-rynok/
2. Putievskiy B.G. Marketingovoe issledovanie roznichnogo rynka prodovol´stvennykh tovarov (g. Perm´) [Elektronnyy resurs]. / B.G. Putievskiy – Rezhim dostupa: http://www.cfin.ru/press/practical/1999-06/02.shtml
