MARKETING SUBSTANTIATION OF THE ENRICHED CEREALS PRODUCTION WITH THE INNOVATIVE TECHNOLOGY USE

A V Bindukova; A I Gusev; E V Smirnova

doi:doi:

UDC 339.13

MARKETING SUBSTANTIATION OF THE ENRICHED CEREALS PRODUCTION WITH THE INNOVATIVE TECHNOLOGY USE

Published в Bulletin of KSAU · Issue 6, 2014 · Pages 43–47 · Rubrics: UPRAVLENIE I BIZNES

Received: 21.06.2014 Accepted: 23.06.2014 Published: 25.06.2014 Language of publication: RUS

Authors

A V Bindukova ¹ · A I Gusev ² · E V Smirnova ³

1 Sibirskiy federal'nyy universitet

2 Krasnoyarskiy referentnoy centr Rossel'hoznadzora

3 Sibirskiy federal'nyy universitet

ABSTRACT

The market position strengthening of the functional cereal foodstuffs including fast cooked is substantiated. Marketing research on the consumer demand for functional foodstuffs and fast cooked products among the Krasnoyarsk residents is conducted. The marketing plan for the new functional cereal product is developed.

KEYWORDS

cereal functional foodstuffs enriched foodstuffs marketing research marketing plan business plan payback

Information Text References

Authors:

1. Sibirskiy federal'nyy universitet

2. Krasnoyarskiy referentnoy centr Rossel'hoznadzora

3. Sibirskiy federal'nyy universitet

Type:

Article

Pages:

from 43 to 47

Status:

Published

Subject area:

UDC 339.13

Language:

Russian

Keywords:

cereal, functional foodstuffs, enriched foodstuffs, marketing research, marketing plan, business plan, payback

Text

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References

1. WHO, Guidelines on Food Fortification with Micronutrients. - Geneva: WHO, 2006.

2. Gusev A.I. Razrabotka tehnologii obogascheniya krup mikroelementami: dis.. kand. tehn. nauk: 05.18.01. - Krasnoyarsk, 2013. - 130 s.

3. Seklecova O.V., Kuznecova O.S., Mihaylova I.A. Ekonomicheskaya ocenka proizvodstva novogo produkta funkcional'nogo i lechebno-profilakticheskogo naznacheniya // Tehnika i tehnologiya pischevyh proizvodstv. - 2013. - № 1. - C. 148-153.

4. Rossiyskiy rynok krup - 2013. - URL: http://www.b2bcenter.ru/info/market_researches.html?id=562949986786763&p=1.

5. Radus' P.G. Potrebitel'skie trebovaniya k ovsyanym kasham bystrogo prigotovleniya // Izvestiya vuzov. Pischevaya tehnologiya. - 2007. - № 1. - S. 35-36.