The article considers the peculiarities of the marketing policy of educational institutions, which carry out the personnel training for the tourism industry. Today, the study of issues related to strategic directions of marketing policy of educational institutions, which carry out the personnel training for the tourism industry, becomes more and more important. The modern model of education makes new requirements for the level of competence of graduates of educational institutions, including for tourism. Fundamental changes in the market of educational services in the field of tourism relate to the introduction of professional standards in the future. They will be the basis for the adjustment of federal educational standards and educational programs at all levels of professional education, and the use of innovative forms and methods in vocational and internal training of personnel for the tourism industry. The article gives an analysis of the content of the concept of educational services marketing for the tourism industry. The requirements for the marketing policy of educational institutions, which carry out the personnel training for the tourism industry, are generalized. The strategic direction that consists in active implement programs of additional vocational educationg in the tourism is justified.
marketing of educational services, personnel training, tourism, additional vocational education
В качестве важного условия для формирования инновационной экономики в России сегодня рассматривается модернизация системы образования. Именно система образования должна стать основой динамичного социально-экономического развития государства, благополучия его граждан. Получение качественного образования было и остается ключевой жизненной ценностью человека. Неоспорим тот факт, что национальная система образования является важнейшим элементом конкуренции на международном уровне.
1. Anis´kina N.N. Formirovanie sistemy nepreryvnogo obrazovaniya v sovremennoy Rossii. Dopolnitel´noe obrazovanie v strane i mire. – 2013. – № 1(1). – S. 4–9.
2. Modernizatsiya rossiyskogo obrazovaniya: vyzovy novogo desyatiletiya / pod red. A.A. Klimova. – M.: ID «Delo», RANKhi GS, 2013. – 104 s.
3. Trofimov E.N. Professional´noe turistskoe obrazovanie – v tselyakh mira i razvitiya. Obrazovanie: tseli i perspektivy. – 2015. – № 36. – S. 143–149.
4. Stepanova S.A. Napravleniya modernizatsii sfery obrazovaniya v Rossii. Tvorcheskoe nasledie A.S. Posnikova i sovremennost´. – 2014. – № 8. – S. 33–37.
5. Stepanova S.A. Strategicheskie napravleniya razvitiya rynka obrazovatel´nykh uslug v Rossii. Vestnik Assotsiatsii VUZov turizma i servisa. – 2014. – № 1(28). – S. 84–89.
