The article analyzes the historical formation of the marketing approach in territorial administration, both in Russia and abroad. On the basis of various approaches, the essence of territorial marketing is revealed, its features, goals and objectives are characterized, and attention is also focused on the relationship of types of marketing in territorial management. The actual problems of the theory and practice of the marketing approach in the management of territories are considered. The necessity of developing a conceptual system theory and practical developments in the field of territorial marketing is revealed. The article identifies a number of main problems, the solution of which will allow territorial marketing to be carried to a new level and increase its effectiveness.
territorial marketing, branding of territories, competition of territories, promotion of territory, territorial management
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