Moscow, Russian Federation
UDK 91 География. Географические исследования Земли и отдельных стран
BBK 2689 Страноведение. Краеведение. Путешествия. Путеводители
This article analyzes social networks and modern technologies for their use on the basis of the developed methodology for a comprehensive assessment of the formation and development of tourist flows. The regions of the Russian Federation are actively developing domestic and inbound tourism. One of the tools for the formation of tourist flows is the purposeful promotion of the tourist product of the regions in social networks. They, in turn, form impressions and a figurative portrait of the territory, attracting more and more Russian and foreign tourists.
Travel product, social networks, travel blogs, promotion in the domestic and international market
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